On March 17, 2010
WPP’s Sorrell Is Running Out of Patience With Social Media: No Ads? No Future.
With Twitter conspicuously failing to unveil its new advertising model, WPP (WPPGY) CEO Martin Sorrell has poured cold water on the usefulness of social media for advertisers, suggesting that its personal nature may be “intrinsically” forbidding for brands.
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