On August 18, 2009
FAQ Page = A Sign Warning Drivers of Potholes
Think about it: if those questions really are FREQUENTLY ASKED, why the heck isn’t your regular copy answering your visitors’ questions?
Unanswered questions keep visitors from buying/converting — that’s not theory; it’s a fact!
So why, oh why, would you knowingly allow your persuasive copy to ignore a frequently asked question? Why…
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