On March 23, 2010
PepsiCo Shows How to Ruin a No. 1 Brand: Gatorade
Fixing Gatorade should be PepsiCo (PEP) CEO Indra Nooyi’s top priority. The sports drink leads its category but is dragging down sales at Pepsi’s beverage unit. If you wanted a case study on how to ruin a No. 1 brand,
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