On June 16, 2010
No, Facebook Fans Aren’t Worth $136 Each to Advertisers — Not Even Close
The value of a Facebook “fan” to advertisers is about $136.38. Or it’s $3.60. Or it’s $71.84. Or as much as $316.78. or maybe it’s $0. That is the confusing takeaway from two interesting studies about how to value Facebook
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