On June 18, 2010
Diageo’s Takedown of BrosIcingBros.com Is About Price Regulation, Not “Misuse” of Smirnoff Brand
Don’t believe Diageo (DEO)’s explanation for its move against BrosIcingBros.com, the website that popularized a bizarre binge-drinking game involving Smirnoff Ice: This isn’t about the “misuse” of the Smirnoff brand. It’s about staving off government price controls on the sale
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