On August 19, 2009
How Quickly Should You Call That Lead?
SCENARIO: A sales lead from your website pops up on your to-do list. The prospect just got off your site after spending 5 minutes there, examining various products, checking prices, etc. However, you’re tied up writing a proposal under deadline — with your boss breathing down your neck — but you’re almost done. You decide to finish up the proposal and call the lead in half-an-hour. [poll id=”403″] Click here for the correct answer » [poll id=”403″] The correct answer is MAJOR. No, BEYOND MAJOR. In fact, according to a scientific study of response rates on Internet visits, you are 100 times less likely to reach that prospect if you wait 30 minutes than if you call within five minutes….
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