On September 2, 2009
Wal-Mart, Target and Costco Shine as Private Labels Challenge National Brands
Store brands aren’t going to be pushed around anymore, not after a study by consumer reports puts them in a virtual – and sometimes literal — tie with national brands in their ability to deliver flavor. In a blind taste test, Consumer Reports lined up private label and national brand products in 29 categories. National Brands did prevail in six categories but store brands came out ahead in four and, perhaps most surprising, tied in 19. While lower prices might be the initial temptation that gets shoppers to consider private labels, Consumer Reports tasters preferred the flavor of Archer Farms Chewy Soft Baked cookies from Target, Kirkland Signature Organic Medium Salsa from Costco and Great Value Whipped Topping from Wal-Mart…
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