Use First Impressions as Sales Tools
This week we’re discussing opening remarks. (CLICK here to vote on your favorite!) Amazingly, many people still believe that it’s best to start a sales presentation exactly like every other business presentation — with a personal introduction, a summary of the presentation, or a funny story. I think that’s nuts. Regular business presentations take place among people who generally know each other and either have worked together for years or will be working together for years. The purpose of such presentations is generally to provide information, come to agreement on operational issues, etc. As such, it makes perfect sense to use the standard “here’s why we’re here” or “hi, I’m Joe from accounting” openings. Sales presentations are DIFFERENT. A sales…
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