New Data: Era of Mobile Media Has Dawned
How many people, do you estimate, are currently accessing your company’s website via mobile devices? (*) If you’re like many in the media industry, you probably don’t know. In his article, Mobile Web Audience is Larger Than you Think, Forrester’s Neil Strother points out that the audiences for the four following websites have already become substantial (in millions of monthly uniques): Yahoo 34.0 People.com 18.0 Weather.com 12.5 ESPN.com 6.7 Some of these sites also report that repeat-visit rates are very high, as well. Clearly, new business models need to evolve to accommodate this market segment. And, as more and more people adapt to smart phones and eReaders, the growth curve for this kind of traffic will only accelerate. Furthermore, once…
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