Wal-Mart Isn’t Kutting Korners to Kapitalize on KISS and Put Target in a Pearl Jam
In its battle of the bands with Target, Wal-Mart is getting serious. Or perhaps delirious, but, no matter what, its latest entertainment initiative looks to be fun and productive. Wal-Mart revealed yesterday that it would be mounting what it refers to as KISS Korners in its electronics and Halloween aisles to support its exclusive distribution of the band’s new album Sonic Boom. Among the featured items involved are Mr. Potato Head versions of all four band members in full makeup. That’s not all, of course, even if the Mr. Potato Heads are likely to be a couldn’t-top-them-with-sour-cream marketing and sales success, particularly among hard-core KISS fans. The multifaceted KISS Korner merchandise initiative will be in place when Sonic Boom releases…
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