On August 19, 2009
Hotels Are Losing Guests Due to Web Site Problems
A recent study by IPerceptions, a market research company that specializes in Web sites, found that many visitors to hotel Web sites found the sites confusing enough that it precluded them from booking rooms. Oops! Hotels should take heed: More than 40 percent of the study’s 123,000 respondents reported that they didn’t book a room “because of a usability problem with the booking engine or because of a technical or navigation issue in another section of the Web site.” Sure, consumers are always looking for a deal and may bypass a hotel’s Web site altogether in favor of a discount site such as hotels.com, but if someone is on a hotel’s Web site, the point is to keep that person…
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