On September 7, 2009
Your Reputation in Sales is Now Eternal
Reputation has always been important in sales, especially in markets where referrals play a large role. However, in the past it was possible, if a sales rep screwed up his reputation, to “start anew” in a different territory or industry. No longer. Any client who want to know all about you, can find it out pretty darn quickly. You can run, but you can’t hide. Not any longer. Let me give you an example. While recently subcontracting a marketing initiative, I ended up interviewing a personable middle-aged woman for the job. She presented very well and was quite professional, but something didn’t quite “feel” right. I had her business card, and she had a web site, but I wasn’t satisfied,…
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