On September 8, 2009
Speaking the Right Language Online
A rose by any other name can raise quite the stink, making the act of localizing Web sites to fit foreign cultures all the more thorny. “Ben and Jerry launched their ‘black and tan’ flavor of ice cream without realizing that this phrase referred to British soldiers that were best known for their cruelty in the fight for Ireland’s independence,” said Nataly Kelly pf Common Sense Advisory.
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