On September 8, 2009
Is Your Strategy Lost In Translation?
Many managers believe that strategies fail in development, while others argue that they fail in implementation. They are both wrong. The most common cause of ineffective strategies is through the mismanagement of the gap between development and implementation, an area I call “strategy translation”. Let me give you an example. Two years ago I helped a client identify their strategic priorities. The most important internal issue was to improve the low productivity of certain sales teams, and we established a high-level strategy to resolve this issue. A month ago I was back at the same client. Unfortunately, their biggest internal issue had not changed; it was still the productivity of their sales teams. The reason that the issue had not…
0 Comments