On September 10, 2009
Time Catches Up to Project Impact but Wal-Mart Forges Ahead with Family Fun
Time has discovered Project Impact, although a little late, but, still, the magazine has made a start at catching up to the sequence of initiatives that Wal-Mart is launching around the goal of becoming the go-to retailer for the frugal consumer. It’s not a necessarily a formal goal, but it’s central to CEO Mike Duke’s vision for the company. In just about every public pronouncement he’s made since taking over the reigns last year, he’s discussed a new consumer who spends what’s made that month with little resort to credit but with careful consideration to family priorities and meeting them with the least outlay of cash. In Wal-Mart’s most recent conference call, Duke even described walking the store with a…
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