On September 11, 2009
Finding Your Village of Customers
Godin calls it a tribe. Kevin Kelly calls them your 1000 True Fans. Hugh MacLeod calls it a global microbrand.
Everywhere you look, you might notice a new kind of flexible, smart small business. They serve a relatively small number of people. Big businesses drool over their profit margins and adaptability. Their customers are knocked […]
0 Comments