On September 11, 2009
New Paperless Coupons Upload to Loyalty Cards
I wrote about the e-coupon trend a couple of months ago, but there’s a new development I think is pretty clever — coupons that upload onto customer loyalty cards. This is more convenient than online coupons that need to be downloaded and printed — and it doesn’t require customers to have an iPhone, as other schemes do. It does require some advance planning — customers have to go online before shopping and choose the coupons they want to use. The coupons they select are loaded onto their loyalty card, and then when they go to the store and purchase these items, the savings are automatically counted when the card is swiped. A&P, The Food Emporium, Super Fresh and Waldbaum’s just…
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