Medifast, Part One: Weight-Loss Miracle or Pyramid Scheme?
Maryland-based Medifast is one of the few weight-loss companies reporting year-on-year gains in its financial results in these dour economic times. Liquid protein drinks, raw foods, Scarsdale and Atkins — is the Medifast Meal Plan an amazing weight-loss product, or just another in a long list of fad diets? Management boasts that it has been on the cutting edge of weight management offerings for almost 30 years, with an estimated 20,000 physicians nationwide having recommended Medifast as a treatment option to more than one million of their overweight patients. Medifast meals are formulated with low-fat protein and fiber, and are supposedly “clinically proven” to help users lose weight quickly — up to an alleged 20 pounds a month — through…
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