On September 12, 2009
Liverpool Sign Standard Chartered to £80M Deal; Replaces Carlsberg
Liverpool F.C. has replaced lead sponsor Carlsberg with Standard Chartered in an £80 million deal worth £20 million annually for four years, according to the Times. If confirmed on Sept. 18, the deal would move Liverpool to the joint No.1 position, with Manchester United and Aon, in terms of football advertising contracts. Both teams have similar deals set for similar periods, starting in 2010.
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