On September 12, 2009
Target Pushing Employees to Live Healthier and Save It Money
A newly launched Target program promises to improve employee health – and should aid in cutting the company’s healthcare costs – but has been developed in such a way as encourage workers to coax others into the retailer’s growing wellness circle. The retailer calls the program the Target Live Well Challenge, and it is based on participation in an initiative dubbed MD Health Evolution. The centerpiece of that is a web site developed to help visitors make lifestyle changes that improve health and well-being. The 12-week MD Health Evolution course helps participants understand how to alter behaviors that impair and to encourage them to pursue practices that potentially improve health outcomes. Target is offering free access to the site not…
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