Why Apple Is Sitting Out the Back-to-School Market Without a Netbook
One of the most overlooked reasons behind Apple’s decision to sit out this year’s back-to-school market without a new netbook is the weak economy. There’s already evidence of parents scrimping on school supplies and fashions for their returning students, many of whom will also just have to do without the newest electronic gizmos. Tech gurus like Om Malik cite CEO Steve Jobs’ bias against the cramped styling of the increasingly popular netbooks as a reason for Apple “missing the boat” on the substantial low-cost market opportunity in netbooks even though it continues dominating the premium end of the spectrum. But Malik and like-minded critics are missing a much simpler explanation. Exploding iPhones and iPods aside, perhaps we’ve hit a momentary…
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