On September 14, 2009
New GM Ad From McCann Spurs Backlash; Can Ed Whitacre Sell Cars?
General Motors appears determined to ruin the one good idea it has emerging from bankruptcy: a 60-day guarantee on its cars. Instead of touting that offer next to alluring examples of its new products, GM and McCann Erickson have wheeled out … Ed Whitacre, the former chairman of AT&T, who knows nothing about cars, to say, “Before I started this job I admit I had some doubts.”
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