On September 14, 2009
J.C. Penney Talks Sense and Style with She Said
J.C. Penney has launched another women’s clothing line to provide a better value alternative for working women. The new line, She Said, joins an array of women’s apparel labels the company has been boosting recently including Bisou Bisou, Twelfth of Eleven and I Heart Ronson that specifically target younger women, a group that is gaining increasing attention from major retailers. And the retailer plans to support She Said and its other labels aimed at younger women with a dedicated addition to its web site to provide a little extra dose of hipness. As part of its introduction, Liz Sweney, J.C. Penney’s executive vice president for women’s, described how the new line is positioned in terms of the overall customer proposition:…
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