On September 15, 2009
When Customers and Competitors Don’t Matter
For most managers, the real competition is not in the market place. The real competition is sitting at the next desk. Your job, bonus, promotion and budget is not threatened the moment MegaCorp’s rivals start a Bouncy Penguin promotion. But that nice colleague of yours sitting next to you: that’s the back-stabber who will happily take your promotion, take an outsize share of the puny bonus pool and will push their projects at the expense of yours. And what of the customers? For most managers, there is only one customer who really counts: the boss. Besides that, there are other lesser customers across the organisation who need to be kept quiet or brought into an unholy alliance of common interests. Customers…
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