Top 10 Reasons Sales Hates Marketing
A perennial bromide of business advice is “align sales and marketing.” That advice is generally doled out with an accompanying dose of finger wags and tut-tuts about inter-departmental squabbling. However, my experience tells me that sales professionals aren’t interested in “getting aligned” with marketing. Instead, they insist that marketing groups must undergo some major changes BEFORE they earn a seat at the table. With that in mind, here are the top ten complaints that I hear from sales professionals about respective marketing groups, along with suggestions (some from me, some from the sales pros) about what needs to change. Warning to marketeers: You aren’t going to like this post. CLICK HERE for the first reason Sales hates Marketing » REASON…
0 Comments