On September 16, 2009
Does Microsoft Pay Bing a Royalty Fee?
Dear Stanley, I’m sure you get asked this a lot, but how much is Microsoft paying you to use your name? Signed, Jerry Dear Jerry, Not a thing. Not one red cent. Not a can of beans. Not the condensation off a lettuce leaf. Here I was, being Bing for a long, long time, and all of a sudden Microsoft comes along and poaches all my goodwill, all my credibility, all the equity I have established in this, the Bing Brand. And there was very little I could do about it. Oh, I suppose I could have hauled them into court and made them spend all that money to defend their shameless appropriation of one of American business’s best-loved marquees….
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