On September 18, 2009
Oops! You Just Cost a Customer $5,000
Last week, we discussed the best opening remark for a sales presentation to a large group. (See “QUIZ: What’s the Best Opening Remark?”). I was surprised and alarmed that so many readers thought it appropriate to spend a time up front telling a funny story, or introducing themselves. Only 16% agreed with me that the best way to begin a presentation to a large group is with a relevant and startling statistic. Sigh. I recently attended a conference where speakers were supposed to have a few minutes to present a case study. Most of them wasted at least a minute up front — and frequently much more — talking about nonsense that had nothing whatsoever to do with their…
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