On August 21, 2009

HBR: Limits Needed on Business Growth

It was almost a sin over the last decade to suggest we should accept limits on how fast our businesses could grow. Smart growth, yes. But holding back growth on purpose?  Try telling that to your investors. But things have changed; we now are entering an era where we acknowledge that resources such as energy are not unlimited.  Stan Stalnaket, in his provocative post The Next Evolution in Economics: Rethinking Growth on Harvard Business Review argues that unrestrained growth, which is the definition of cancer in organisms, is not only unhealthy but unsustainable. But nature also shows us a solution: regeneration. ”Cellular economic theory suggests an alternative to linear growth: circular growth. In the body, cells grow. Cells die. New…


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