On August 16, 2011
                
             
                  
                        
                           
                      
                                                                
                               
                               
                               
                                
                                                            Why 11 Businesses Launched Online Instead Of With a Storefront
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Ever wonder why…





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