On August 21, 2009
Top Sales Pros Really Love Cold Calling
There are dozens of “how to cold call” articles that begin with a phrase like: “nobody likes cold calling.” I beg to differ. There are some sales professional who like cold calling. No, they love it. Far from considering it a burden, they consider cold calling fun, interesting and profitable. Who are they? They’re the sales pros in your industry who are cleaning your clock. Here’s an analogy. Most people hate exercising and don’t it; they’re called couch potatoes. Some people hate exercise but do it anyway ; they’re called healthy people. A very small number of people exercise simply because they love it; they’re called athletes. I firmly believe that it’s IMPOSSIBLE to get good at anything that…
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