On September 7, 2011
Successful Start-ups: 3. How to Develop a Clear Unique Selling Proposition (USP)
In part 3 of a series, Dr. Wilson explains what a Unique Selling Proposition (USP) is, and why just as important to information-only sites (that don’t sell anything) as well as e-commerce and B2B sties. Here’s how it fits in
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