On September 22, 2009
Top 10 Reasons Marketing Rolls Their Eyes at Sales
Last week’s post “Top 10 Reasons Sales Hates Marketing” produced a detailed comment titled “Top 10 Reasons Marketing Rolls Their Eyes at Sales.” In attempting to tell the other side of the story, that comment was a perfect example of how screwed up thinking can get inside some Marketing groups. This post reproduces that entire comment (with some minor editing), along with my explanation about why each “reason” is fundamentally wrongheaded. CLICK HERE for the first reason Marketing rolls their eyes at Sales » REASON #10: Sales acts superior. Description: Sales trade off their reputation for being the heavenly bodies who “bring home the bacon?.” Why It Rankles: It’s a team effort. Marketing (and many other functions) act like Sales’…
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