On September 22, 2009

Liverpool F.C. Wants £240M for Naming Rights to Stanley Park … Or Does It?

Even as Liverpool F.C. owners George Gillett and Tom Hicks pursue a £240 sponsorship for naming rights to the club’s planned new stadium, fans urged the pair to exit the club. Fans dislike the debt Hicks and Gillett have laden on the club. The owners went some way to proving their management chops last week when they announced a new £81 million sponsorship deal with Standard Chartered — more than the double the club’s previous deal with Carlsberg, under the old owners.


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