On September 22, 2009
A Business Case for Battery Cars? Look at Tesla
What is the real business opportunity with battery and plug-in hybrid vehicles? “Most of the technology issues are minimal,” says Phil Gott, director of automotive consulting at IHS Global Insight. “What we’re really worried about is the market acceptance by the general consumer.” In short, will people be willing to plug in their cars? Will they accept the huge lifestyle change that it entails? Gott discusses that in a new IHS Global report entitled “Battery Electric and Plug-In Hybrid Vehicles: The Definitive Assessment of the Business Opportunity.” Unfortunately, they don’t give it away, but we have free access to this video in which Gott and colleague talk about it. EVs, says IHS Global, will never compete with gas cars in range,…
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