On September 23, 2009
Walmart Garanimals Expansion Signals Gentler Approach to Holidays
The holidays could be a tough season for retailers, but some are taking a proactive stance, heading into the end of year by trying to generate a little excitement despite the cold water that’s being flung by the economy. On the heels of Kmart’s announcement of an exclusive line of Dora the Explorer products, comes notice from Walmart that it is introducing a new exclusive play and learning toy line under the Garanimals label. It will offer age appropriate toys for infants, toddlers and preschool children in bright packaging — you can almost see tiny hands snatching at Walmart shelves now – that features many of the same animal characters that lend Garanimals outfits their particular charm. The product line…
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