On September 24, 2009
Hilton Changes Name and Logo
Hilton Hotels Corp. is now Hilton Worldwide and comes with a shiny new logo. The reason? Well, it’s not that clear. President and chief executive Christopher Nassetta told USA Today, “We’re really trying to put a stake in ground. We’re one of the largest hotel companies in the world, and this is a renewed focus on being the pre-eminent hospitality company . . . We thought that the name Hilton Worldwide is more reflective of who we are.” Perhaps, but it also comes on the heels of Hilton executive Ross Klein, a former Starwood Hotels executive who joined Hilton and was sued by his former company for leaking company secrets, leaving Hilton after spending months on administrative leave. The lawsuit, filed in…
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