Better Ways to Innovate | Harvard IdeaCast
Incremental innovation might work as a short-term strategy (and make more sense in this economy), but it’s not the way to compete long-term, says Roberto Verganti, author of “Design Driven Innovation.” The future demands something much more radical from your company. In this podcast, Verganti explains what it takes to create game-changing products, such as Apple’s iPhone and Nintendo’s Wii, and how to deliver innovation that your customers will love. Featured Guest: Roberto Verganti, author of “Design Driven Innovation.” Copyright 2009 Harvard Business School Publishing. Click Play to hear the podcast. If you don’t see the player window, click refresh on your browser. If it still doesn’t appear, let our customer service team know. More HBR IdeaCasts. Subscribe to HBR…
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