On September 28, 2009
Gas Prices My Rattle Retail in Recovery
Fuel prices can be a big deal at retail, and although they might not be as big a deal to consumers as they were a year ago, research by The Nielsen Co., demonstrates that they still have an impact and suggests they could have a bigger one. Of course, during the summer of 2008, gas prices in the United States hit record highs that surpassed $4 a gallon and changes in consumer behavior became evident. For instance, according to the research firm’s ongoing gas impact study, 78 percent of consumers said that they combined errands and trips they might not have before. They began entertaining at home more and eating out less. Even behaviors such as brand switching and coupon…
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