On September 28, 2009
Sinegal Spells Out How He Evaluates Costco Clubs and Rival Retailers
In managing a vast and encompassing retail enterprise, data, meetings and presentations can obscure that fact that a first impression is a critical issue, but that isn’t a reality that’s lost on Jim Sinegal, Costco’s CEO. Sinegal is famous for his visits at both Costco and rival stores. He recently made the point that the first impression is important as he evaluates stores, his own clubs and the outlets operated by his competition, as anyone entering the doors, customer or CEO, is experiencing a first impression whenever they visit. Speaking at an event held by investment adviser The Motley Fool, Sinegal said he assumes the role of customer entering any store he is evaluating, taking in the atmosphere from the…
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