On September 29, 2009
Tense Consumers Ready to Lighten Up as Recession Dissipates
The recession is hitting consumers all over the world, and market researcher Mintel has been doing an ongoing analysis of those effects, rendering them as five major trends that will continue to impact why, how and where consumers shop. Some are worrisome, but some reflect a desire for greater normalcy, or at least a desire to emerge from under the cloud of economic gloom that has been spanning the globe. Trust: a core consumer concern in 2009, as banks, food manufacturers and government officials command less confidence as the economy makes any failure, even something as distinct from finance as a salmonella scare, more ominous. Mintel asserted that, in the United States, six in 10 consumers worry about food safety….
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