On September 30, 2009
How to Convince Your Boss Your Webite Stinks
You’re young, web-savvy, have a modicum of aesthetic judgment and a good grasp of the kind of copy that puts people to sleep online (after all, you click away from it every time you see it), so you’re in a decent position to know if your company’s website is in a sad state. Problem is, as the low man on the totem pole your boss seems unwilling to listen to suggestions that your company’s online presence may not exactly be serving it well. How to proceed? Dan Heath writing on Fast Company comes to your rescue today with a detailed plan of attack to convince your boss that even if you’re not the highest ranking employee in the office, you…
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