Quova Geo-Locates Web Visitors Without Tracking Behavior
A recent national survey indicated that, by a large majority, Americans strongly object to behavioral targeting online. Which was good news for Quova, a company that provides geo-location data about IP addresses. Unlike behavioral targeting, which includes monitoring which web sites you’ve visited and even some of your offline activities, geo-coded targeting simply establishes where you are, within a range of 25-50 miles, given the current generation of technology. Quova, a ten-year-old privately held company has a very simple way of describing what it provides its clients. “We can tell you the geographic location of a Web site visitor. It is that simple,” is the company’s promise on its website. The chances are very high that whatever IP address you…
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