On October 6, 2009
FTC Cracks Down on Bloggers Who Take Perks
Any transition as fundamental as that from the world of traditional journalism to that of interactive social media is going to unleash a set of externalities to be borne by society at large. One of these costs, for a whole host of reasons, is the widespread loss of credibility that journalists have suffered in the eyes of an increasingly skeptical public. By contrast, bloggers and social media mavens have enjoyed a relatively free ride in the early years of the transition. Partly, it’s the freshness of voice you can achieve in the many-to-many communications space; this resonates in ways that the authoritative, god-like voice of journalists no longer can. Well, that free ride is now over. Yesterday, the U.S. Federal…
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