On October 6, 2009
FTC Cracks Down on Bloggers Who Take Perks (Take Two)
After posting my earlier report on those proposed new FTC rules this morning, I’ve had an opportunity to review the actual document (available both in HTML and as a PDF) issued by the commission. I’m no lawyer, but this document is so long and sweeping in nature that I’m beginning to grow concerned that it may represent a case of regulatory intervention gone wild. Some of the marketing and advertising organizations quoted in the ruling raised concerns that I very much share: “If the Commission were to adopt guidelines addressing new media without a sufficient understanding of how such new technologies are being harnessed or may be used in the future, the Commission might risk dissuading the development of novel…
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