Elberse on Entertainment Businesses: Opportunities to Make an Impact About
A native of Holland, Anita Elberse is now all about Hollywood. At the Harvard Business School, she teaches students about strategies in “creative industries” such as entertainment, media and sports. Part one of our discussion dealt with the unique elements of the business models and strategies in creative industries and part two covered the value of star-power vs. entertainment franchises. Today: a little about soccer clubs and nightclubs. BNET: Among your subject of research has been one of the most well-known if not the premiere sports brand in the world: Real Madrid. They’ve transformed themselves from s star-driven brand to a more team-oriented philosophy and back again. How do you see this well-known brand evolving? Elberse: They’ve gone through this…
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