On October 7, 2009
Major Magazines Collude! And That’s a Good Thing
Following on the stilettos of Conde Nast’s decision to kick Gourmet (and a few other magazines) to the curb, there’s news that major magazine publishers are colluding on two fronts in order to get more traction out of their digital businesses: Ad Age’s Nat Ives reports that some of the major magazine publishers have begun exploring the creation of their own online ad network, so they can compete more effectively with existing online ad networks. The New York Post’s Keith Kelly (seeming to expand on an earlier story by the aforementioned Ives about magazines creating “a digital storefront”), says that publishers including Time Inc., Hearst and Conde Nast are looking at coming up with their own e-reader that can show…
0 Comments