On October 8, 2009
Supervalu’s SHOP ‘n SAVE Ignites Gift Card Sales with Fuel Incentives
Supermarkets want a bigger piece of the Christmas sales pie and the Supervalu-affiliated SHOP ‘n SAVE chain is among those going after their holiday hunk through gift cards. Of course, supermarkets have been carrying the gift cards issued by other retailers for some time now. In fact, Safeway makes a business out of developing multi-store gift card programs for other retailers. SHOP ‘n SAVE, though, is getting aggressive in going after the business and it’s doing it early in the shopping season, so early that the season hasn’t officially begun yet. Officially doesn’t matter much to early bird shoppers, though, and the supermarket chain is looking to get a jump on the season itself by launching a Double Pump Perks…
0 Comments