On October 9, 2009
All-Caps Shouting FREE! Is So Last Millennium.
It’s not that I’m against free webinars. Just cool it with the shouting, all-caps, annoying FREE!. It’s not a differentiator. It’s not unusual. Lead with something else.
You’re not Oprah giving every member of your audience a new car. You’re not giving away free meals, or even free coffee. You’re doing a webinar. They’re almost […]
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