Abercrombie, Victoria’s Secret Are Right to Discount
Limited Brands’ Victoria’s Secret chain, Abercrombie & Fitch and other apparel retailers are lowering prices on some of their goods as consumers continue to feel financial strain. Though some industry observers point to concerns that lower prices could cheapen their brands, these companies are making the right decision in efforts to connect with a hesitant shopper and correct severely lagging sales. Victoria’s Secret will introduce a new bra next month priced at $29.50, and it’s Pink line will start selling two bras for $32. The future may bring more deals. Said Sharen Turney, chief executive officer of the chain, during the company’s second-quarter earnings call: “We are obviously prepared if the economy turns on us that we will engage in…
0 Comments