Selling Corporate Blogging: Keep Quiet on ROI
Getting the buy-in for a social media initiative, such as corporate blogging often requires some solid ROI calculation. Often, budget managers won’t see the value of it, because it doesn’t have an obvious link to a revenue stream. It’s uncommon for any commercial project to be given the green light without translating the effort required into cost and potential profit. Any project involving IT will have to overcome internal scepticism and mistrust — fuelled by a litany of commercial IT projects in the past that turned into disasters, in terms of cost and, in some intances, negative PR. Even email, if looked at on an ROI basis is on shaky ground. I have already described how to preserve your productivity by staying on top of your email. But, email can also be responsible for stress…
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